A Note On This Site

The brief

Crudo Wine & Provisions opened in Gippsland to celebrate the kitchen, the cellar, and the lake at the door. The owners came with a deli already loved in person, and a clear idea of how it should feel online — unhurried, generous with photography, and grounded in place. Off-the-shelf shop platforms didn’t fit. Menus shift with the season. Picnic boxes change with what came in that morning. Events arrive in bursts around the summer.

What was needed was something custom: easy enough for the team to run from a phone between services, generous enough to do justice to the produce, and quiet enough to stay out of the kitchen’s way.

The build

The site was designed and built by CleverOps, an Australian studio that builds custom web and automation tools for owner-led businesses. The front end is a static-first Next.js application, served from the edge so pages open instantly on a phone in the car park. Behind it sits a purpose-built admin dashboard where the team edits the menu, adds events, manages orders, and publishes new picnic boxes — no developer in the loop.

Checkout and gift vouchers run through Square. Email goes through Resend. The contact page renders the harbour on a real map. None of these systems should be visible to a guest placing an order; the work was in making them invisible.

The counter

Most of what you see — the grazing platters, the picnic boxes, the shelves of preserves — is built around the way the deli actually operates. Customers can customise an order the way they would at the counter; the team sees those orders in the dashboard the way they’d see a docket on the pass. The site is a continuation of the room, not a replacement for it.